Broc Guides

Buy with evidence,
not optimism.

Plain-English playbooks for the part of buying a home no one teaches you: what to offer, how to negotiate, and how to read a listing for the leverage it's hiding. Written from the same data professionals use — free to read.

All guides

Broc the badger following the UK house-buying timeline from offer to completion
Buying process

The UK House Buying Process: Full Timeline

Buying a house in England typically takes around 8–12 weeks from offer accepted to completion, though chains and surveys can stretch it. The stages: offer accepted → solicitor instructed → searches and survey → mortgage offer → exchange (the binding moment) → completion. Here's the full timeline.

Published 7 min read
Broc the badger pausing and stepping back from an offer on a UK house
Buying process

Can You Back Out of an Offer on a House?

In England, Wales and Northern Ireland you can back out of a house offer any time before exchange of contracts, with no legal penalty — though you may lose money spent on surveys, searches and legal fees. After exchange, withdrawing means losing your deposit and possibly more.

Published 6 min read
Broc the badger negotiating a house price across a table
Offers & negotiation

How to Negotiate House Price: 7 Scripts That Work

Negotiating a house price is mostly about what you say to the agent and when. Lead with evidence, make the agent carry your reasoning to the seller, and always pair a number with a justification. Here are seven scripts — for the opening offer, the counter, the "best and final", and the walk-away — you can use verbatim.

Published 2 min read
Broc the badger checking a house price against market data to see if it's overpriced
Is it overpriced?

Is the House Overpriced? 7 Data Checks Before You Bid

A house is overpriced when the asking price runs ahead of what comparable homes have actually sold for. You can check this yourself: compare sold prices (not other asking prices), work out £ per square foot, read the price history, and how long it's been on the market. Here are the seven checks.

Published 6 min read
Broc the badger celebrating an accepted offer and looking ahead to the next steps
Buying process

Offer Accepted — What Happens Next?

Once your offer is accepted, the property is marked "sold subject to contract" and the legal and financial work begins: instruct a solicitor, apply for your mortgage, book a survey, and wait on searches. Nothing is binding until exchange, so the goal now is to move quickly and keep the chain calm.

Published 6 min read
Broc the badger marking off the days a house has sat on the market
Is it overpriced?

Days on the Market: Why It Matters

Days on the market (DOM) is how long a property has been listed for sale. It's one of the clearest signals of negotiating room: a home that's sat unsold for months is usually telling you it's priced too high — which strengthens a below-asking offer backed by that fact.

Published 6 min read
Broc the badger weighing up how much to offer on a house
Offers & negotiation

How Much Should You Offer on a House?

As a rule, open 5-10% below asking on a typical UK home priced near the market, but the right offer is set by evidence, not a flat percentage. Anchor it to comparable sales, time on market, and seller pressure. Below are the four checks that turn a guess into a defensible number.

Published 5 min read