How accurate is the analysis?

We aggregate 100+ data points per property from a dozen government, planning and market feeds — the kind of public and commercial property datasets the industry relies on, packaged with a negotiation lens. We don't disclose specific providers; we disclose results.

How fast do I get my strategy?

Instantly. The full plan is available the moment checkout completes, and most reports finish in around 90 seconds. We pull from current data sources when you run your report.

I've already made an offer — is it too late?

It's arguably more useful. Roughly 1 in 3 UK sales fall through before completion — often on price renegotiation after a survey (Quick Move Now Fall-Through Index, 2024). Broc gives you the evidence to reopen the conversation before exchange — and the words to raise it diplomatically, phrased to protect the relationship and keep the deal on track.

Is this just an automated valuation?

No. AVMs answer “what is it worth?”. Broc answers “what should you pay, and how could you approach getting them to accept it?” — a fundamentally different problem. We weigh the seller, the property and you, then write the negotiation. Broc's recommended offer is an automated estimate to inform your own decision — not a RICS valuation, survey, or regulated financial or investment advice.

Broc — Negotiate a Better Price on Your UK Home

Asking price is a question. Broc has the answer.

Sellers list high and wait to see what you'll pay. Broc answers with sources — comparables on the street, the seller's reduction trail, the running-cost and condition issues that shift what it's worth, and a recommended offer to take into the call. £99. One UK address. No subscription.

UK addresses onlyNo subscription£99 per property

Negotiation strategy and estimates — not a valuation, survey or financial advice; outcomes vary.

Worry 01

Won't the agent just refuse to take my offer to the seller?

They generally can't quietly bury it. Under the Estate Agents Act 1979 and the rules made under it, agents must normally pass offers to the seller promptly and in writing — the usual exception being where the seller has instructed, in writing, not to be told of offers below a set figure. The agent's discretion is whether torecommend an offer — not whether to deliver it.

And an offer with a written rationale — comparables, condition, days on market — is harder to wave away than one without. That's the whole point of the dossier. Sourced and dated, it's far harder to brush aside.

EAA 1979 + 1991 Undesirable Practices Order — duty to pass on offers

Worry 02

I'm not a hard negotiator. I'll fold the moment they push back.

In our experience, getting a good price has less to do with being a natural negotiator and more to do with one thing: knowing your walk-away number before the call.

Broc gives you a three-rung ladder — opening, fair, ceiling — so you're not deciding under pressure, and a pre-set walk-away price, so it's far harder to be talked upward in the moment. Your position and its evidence come written out, ready to send. You don't need to be confrontational. You need to be clear.

Worry 03

What if I underbid and lose the property?

That's exactly what the score is for. A high score (say 72 / Strong) signals the seller has reasons to move and the market is on your side — so a confident opening offer below asking is a sensible negotiating position, not an insult. A low score (say 38 / Weak) points you toward an offer at or near asking — and shows you why. (Illustrative example. Broc's recommended range is generated from the data for your specific property — it's informational guidance, not financial advice, and no outcome is guaranteed.)

You're not guessing the gap. You're sized to it.

Worry 04

What about competing offers? Won't the agent play us off?

They may say there are. Whether there are is a separate question.

Broc reads the listing's full history — price reductions, withdrawals, relistings, days at this asking — and tells you whether the property is actually attracting interest or has been hovering. A “we have other offers” line on a long-stale listing (say 142 days, with two reductions) often looks more like a tell than a threat — context Broc surfaces so you can weigh it for yourself.

General information, not legal or financial advice — and no outcome is guaranteed.

One property. One strategy. One price.

No subscription. No call. No follow-up sales pitch. You pay once, the strategy is yours, and the next move is the negotiation itself.

See what you could save — freeEnter your address and Broc shows the saving that could be on the table — free. You only pay £99 for the full plan and the offer to send.

You don't have to be the negotiatorBroc does the analysis and writes the offer — you just send it. No haggling, no spreadsheets, no guesswork.

Real data, not a guessBuilt on licensed property data, sourced line by line — not a free online estimate.

What you spend completing the purchase£18,448

We zoomed in — that gold speck is all Broc costs.

Stamp dutyLegal · survey · searchesBroc · £99

About 0.022% of the price — and the only line that works to bring it down.

See the maths above. Savings figures are illustrative and vary by property and area.

Asking price is a question. Broc has the answer.

Every other fee gets you the keys.
Broc gets you the price.

The cost of completing the purchase

The cost of contesting the price

A plan to negotiate the price down. Not a brochure.

Four readings. One number.

You're worth more than your offer.

They could take less than they ask.

Every fault has a price.

The market says it's overpriced.

Then it becomes a number you can defend.

Anyone can make an offer. Broc makes the case.

Negotiation Script / 3

The four worries. Plainly answered.

One property. One strategy. One price.

The Strategy

Quietly answered.

The seller has someone in their corner.
Now you do too.