Broc Guides

Buy with evidence,
not optimism.

Plain-English playbooks for the part of buying a home no one teaches you: what to offer, how to negotiate, and how to read a listing for the leverage it's hiding. Written from the same data professionals use — free to read.

All guides

Broc the badger running a tape measure up the brick wall of a Victorian terrace while three blank for-sale boards of different heights stand ignored in the front garden
Offers & negotiation

Offers Over, OIEO, OIRO or Guide Price: What to Offer

"Offers over" and "offers in excess of" name a floor the seller says they won't go under. "Offers in the region of" and "guide price" name a middle; offers below are expected. None is a valuation. Price the house from sold prices and its time on the market, then see where it sits against the label.

Published 14 min read
Broc the badger measuring the gap between an offer and a house's asking price
Offers & negotiation

How Far Below Asking Price Can You Offer?

You can offer as far below asking as the evidence supports — there's no legal limit. In a typical UK market, achieved prices run a few percent under asking; on stale or overpriced listings, 10%+ is realistic. The ceiling on how low you go is set by demand for that specific home, not by etiquette.

Updated 4 min read
Broc the badger pausing and stepping back from an offer on a UK house
Buying process

Can You Back Out of an Offer on a House?

In England, Wales and Northern Ireland you can back out of a house offer any time before exchange of contracts, with no legal penalty — though you may lose money spent on surveys, searches and legal fees. After exchange, withdrawing means losing your deposit and possibly more.

Updated 6 min read
Broc the badger weighing up how much to offer on a house
Offers & negotiation

How Much Should You Offer on a House?

As a rule, open 5-10% below asking on a typical UK home priced near the market, but the right offer is set by evidence, not a flat percentage. Anchor it to comparable sales, time on market, and seller pressure. Below are the four checks that turn a guess into a defensible number.

Updated 5 min read
Broc the badger calmly smoothing out his offer after it flew back out of a front door's letterbox as a paper aeroplane
Offers & negotiation

House Offer Rejected or Countered? Your Next Move

A first no is often where the negotiation starts. If the seller turned your offer down without a figure, ask what they would accept before you raise it. If they countered, compare their figure with your target and walk-away: agree, step once, or say your offer stands.

Updated 11 min read
Broc the badger in ear muffs calmly posting one sealed offer into a ballot box while a giant alarm clock rattles on top of it
Offers & negotiation

Best and Final Offer on a House: How to Set Yours

Best and final usually means the agent has more than one interested buyer and wants a last offer from each by a deadline, without showing anyone the rest. Send the most the house is worth to you, decided before the deadline, with proof you can proceed. It can be the offer already on the table.

Updated 9 min read
Broc the badger shining a torch on a shadowy rival buyer in a doorway that turns out to be a coat stand in a hat
Offers & negotiation

Do Estate Agents Lie About Other Offers?

Sometimes the other offer is real, and it's rarely the whole story. From your end of the phone you usually can't tell, so don't raise on the word alone. Ask whether it's above yours and whether that buyer can proceed, and get your own offer confirmed in writing.

Updated 9 min read
Broc the badger negotiating a house price across a table
Offers & negotiation

How to Negotiate House Price: 7 Scripts That Work

Decide three numbers before you speak to the agent: where you'll open, where you expect to agree and where you'll walk away. Give each one a reason the agent can repeat to the seller. Below are seven word-for-word scripts, one for each moment of the negotiation, with your numbers in them.

Updated 6 min read
how long does EPC last?
Energy performance

How Long Is an EPC Valid? Ten Years, and Why Age Matters

An EPC is valid for ten years from the date it was lodged on the register, and it stays valid through a sale: a new owner inherits the years left. A new one is required when the home is next marketed for sale or rent. For a buyer, the certificate's age matters as much as its band.

Published 8 min read
what seller's epc reveal?
Energy performance

What a Seller's EPC Reveals Before You Offer

A seller's EPC is a public document they paid for but did not curate for you. It grades the walls, roof, windows and heating, puts indicative costs against the improvements it recommends, gives a floor area you can price per square metre, and dates the assessment.

Published 9 min read
estimating home real energy bills
Energy performance

Estimating a Home's Real Energy Bills Before You Buy

An EPC estimates a home's annual heating, hot water and lighting costs — but at the energy prices of the year it was produced, so an older one can be badly out. Read the kWh per m² per year figure, re-price it at today's rates, and treat the result as a comparison rather than a bill.

Published 7 min read